4 Steps to Choose the Right Location for Your Blog high cpc

4 Steps to Choose the Right Location for Your Blog high cpc

 New bloggers ask me the number one question (about landslides):

How do I choose my niche? 

Here's the simple truth:

When you are just starting out the chances of choosing the right place are infinitely small. 

Think about it. 

Usually, people start a blog, write about something they're passionate about, and then burn it down when it's not making money. 

If you want to start a real blogging business, you need to choose your niche not on the basis of passion, but on four main business factors:

audience earning potential

Affiliate Marketing Ability

business leverage

keyword research

Choose the Right Location for Your Blog  high cpc

1. Earning potential of the


When you start a new blog, the most common question is: “What should be my niche?”

The key is to find an area that you understand and solve a problem for your audience. 

However, you don't just need to solve a problem, you also need to solve a problem the audience is willing to spend money on. 

As a blogger, you need to deeply understand the challenges of your audience in order to provide them with exactly what they need. 

And the best place to start is to look at yourself. 

Ask yourself: "So what was the audience part of?"

You are more likely to understand the struggles of a specific group if you have found them yourself. 

Take my blog for example. 

When I started this blog, I was a 31 year old American working in the tech industry. 

I worked long hours, sacrificing time with my family and friends, and got stressed and burned down the rat race. 

That's why I created this blog as a means to an end, a way to generate passive income, escape my 9-5 and gain control of my time and my life. 

So my target audience was people like me:

25-45 years. 

Working from 9 to 5 but I want to avoid the rat race. 

Hurry up and ready to go to work. 

With intelligent and technical knowledge. 

People who want to generate passive income through blog. 

Understanding your audience is the first step. 

The second (and equally important) step is to understand how much your audience is willing to spend to solve their pain points. 

This is the income potential of your audience. 

To reiterate: You need to understand your audience and how much they are willing to spend on your solution. 

For example, let's say you plan to start a blog about human resources and job tips for millennials. 

Your blog posts can attract a variety of readers, including job applicants, working professionals, and college students. 

To monetize a blog in this space, let's say you create a sales funnel:

Write new content to attract an online audience. 

Next, create a “Job Interview Checklist” lead magnet to generate email subscriptions. 

Third, you put in affiliate links for certain products you want to promote. 

Finally, he offers a $300 product titled "The Best Online Job Interview Prep Course."

There is nothing wrong with this approach. 

This is a common approach for most new bloggers. If I had to spend a few years creating content and building your email list, I estimate you could start generating passive income in 2-3 years. 

However, by slightly changing your potential location, you dramatically increase the income potential of your blog. 

All you have to do is convert your target audience from job seekers to job recruiters. 

Let me explain

By adding a B2B component to your blog, you convert your audience from individuals to companies. 

Businesses have larger bank accounts and are more likely to pay you without hesitation. 

The beauty of this approach is that your blog launch, content, and marketing funnel are largely identical. However, with the B2B component, you don't just stop at a $300 course. You can add the last component of a 5-figure online consultation. 

Instead of writing blog posts on entry-level interview tips, rank as an expert and go after companies that offer things like human resources audits or onboarding consulting for thousands of dollars a month. 

When you are just starting out and traffic is hard to come by, providing consulting services is a great way to generate more income with less traffic. 

It's simple math: If your new blog has 100 visitors, a 2% conversion rate, your two sales should be in the thousands, not $19.99. 

Instead of focusing on adding affiliate links and ads to your site when traffic is low in the first place, see if you can build a high-end consulting offering to build momentum and make money from scratch. 

Remember, understanding your audience's pain points isn't enough. 

To improve your earning potential, a portion of your audience should be in a lucrative business and should make monthly payments on a recurring basis. 

With this approach, I hope you begin to understand why I really believe you can make $10,000 a month in 90 days with a new blog. 

These new funds will be used to accelerate your path to passive income, but we'll leave that for now. 

Let's move on to something I'm very passionate about: affiliate marketing. 

2. Your niche needs

 affiliate marketing


Affiliate marketing is my favorite form of blog monetization. It is the most passive, and once you start getting traffic, you can make money while you sleep. 

Affiliate marketing is the act of recommending products and services from other companies and earning a commission for each sale. 

Most of the big companies have affiliate programs that you can join. Once you apply and get approved on your programs, you can get your unique affiliate links to add to your blog, see reports on clicks and sales, and more in the future. View the payments received. 

Here are some steps to get started with affiliate marketing:

Apply to a company's affiliate program, either on their site or in an affiliate network. To do this, you'll need a website and email address for your domain, not just Gmail or Yahoo! 

Once approved, take your unique affiliate link and copy/paste it into any text on your blog. 

When a user clicks on that specific link, a cookie is stored on their computer, which credits the sale depending on the duration of the cookie, typically 30, 60 or 90 days. 

Now when you think of the word blog, what comes to your mind? 

Maybe they're the lifestyle blog they've been writing about lately for what they've been shopping for their family. 

Or any fitness blogger who is giving you good advice on how to lose weight. 

You may also be an interesting person who writes your personal memoirs. 

I want you to forget this type of blogging. 

They can be interesting to read, but they are not the kind of trail that will bring you the most income. 

Instead, consider this simple formula. 

To earn big from blogging, you need affiliate income. 

To earn affiliate income, you need to rank in search engines and get web traffic. 

To get web traffic, you need to rank for the keywords that are generating the most affiliate income. 

So what are these keywords? 

Answer: Keywords containing the word "best" among them. 

Here are some examples:

In finance, they can be the best credit cards, the best car loans or the best home insurance. 

In tech, the keywords could be the best laptop of 2022, the best VR headset or the best Mac accessories. 

In marketing (like my blog), it can be the best email marketing software, the best web host or the best website builder. 

In travel, keywords can include best travel insurance or best coworking locations. 

These "best" keywords are searched by people searching for product reviews. 

They want to read a blog with detailed content on the "best" before they make a purchase (and they're not ready to go directly to the company's website and buy something). 

Think about it. 

If you are looking for a new laptop, you can type "best laptop of 2022". 

Google this term now and see the top 10 results. 

Every website in the top 10 results is an affiliate. Note that there are no real companies selling laptops. There are no Best Buy, Walmart, Dell or HP, only affiliates recommending laptops. 

Try googling "best credit card" now. do you see? 

Again, each of the top 10 results is an affiliate blog. 

Why do these affiliate sites outperform the brands that sell the products? 

They write long and in-depth review articles that search engines (and readers) love. 

In fact, 49% of consumers trust impressive reviews and recommendations. 

You will begin to realize that the most profitable blogs are actually review websites that earn affiliate commissions from list posts. 

And the truth is that these recommendations are mainly based on the amount that the affiliate blog makes with its main recommendations, not on the actual quality of the product. 

Once you understand this, when you learn how to start a blog, you will start seeing affiliate sites everywhere. 

So now that you think about blogging and planning your niche, revisit sites like these:

Finance: NerdWallet,, WalletHub, CardRatings. 

Technology: Toms Guide, TechRadar, Wire Cutter, CNET. 

Visit: Nomadic Matt, The Points Guy, Expert Vagabond. 

Business: Balance SMB, FitSmallBusiness, FinancesOnline. 

I think the most profitable niches for new blogs right now are finance, technology, travel, business and marketing. 

But there are many more options. 

We'll get to keyword research later, but know that your blog should have affiliate marketing income potential. 

Let's move on to the next weapon in your blogging arsenal: your professional impact. 

3. Use your professional


After discovering an attractive audience to add value to, the next step in learning to blog is to discover its strategic benefits. 

Ask yourself:

What is my current level of professional experience? 

What is my relationship with my industry? 

Can I leverage this experience into a profitable blog? 

If I could submit any website in the world to contribute guest posts, who would pick me from the start? 


To really build a successful blog, you have to make an impact first. 

And to make an impact, you need to step out of your comfort zone and tap into your connections, professional experience, and everything else at your disposal like never before. 

With a blog, you will also do a lot of outreach work to make new connections. This involves building relationships so that you can guest post on authoritative sites in your niche for relevant, high domain authority (DA) backlinks. 

And when you're just starting out, you might not have a lot of connections or publish content. You might say, "Why would someone introduce me?"

This is where leveraging your professional experience helps immensely. 

For example, if you are a photographer, you may have a client base, local Hangout group contacts, and even meet influential people in photography whom you have met in the past. If you can take advantage of these contacts in the future, you can accelerate the growth of your blog. 

Make use of all the benefits available to you. These benefits will help you get off to a good start with guest posts, backlinks and social shares. 

Now let's move on to the last (and most important) factor in choosing your niche. 

4. Keyword Research. 

For me, keyword research is the most important step in choosing your blog niche. 

It's very simple. Do people find things you want to write about? 

Each individual blog post should focus on a target keyword. And if no one is looking for you, you'll never get traffic. 

It is a fact – you need to have a basic understanding of keyword research and search engine optimization (SEO) for your blog to rank and get traffic. 


People are online for six and a half hours a day. 

People google 63,000 times per second. That is, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. 

Also, organic traffic from search engines is far more valuable than traffic from social media. Instead of aimlessly browsing the web, people search deeply to find solutions to their problems. 

The good news is that there are SEO tools out there to understand all this search data. With tools like SEMRush and Ahrefs, you can view metrics for different keywords, including:

Monthly Search Volume – The number of times a keyword is searched in a given month. 

Keyword Difficulty – On a scale of 0 to 100, depending on the competition how difficult it is for that keyword to rank. 

Average Cost Per Click (CPC) – This is the keyword cost if you have created a PPC ad and paid for the click. This is a good indicator of the value of the keyword. 

so what are you looking for? 

You want to find keywords with high volume and low competition. 

Here's how I rate these competitive metrics. 

Monthly search volume:

0-1,000: Low

1,000-5,000: Low / Medium

5,000-20,000: Medium

20,000-100,000: High

100,000+: Too Many

Keyword Difficulty:

0-20: low

21-50: Medium

51-75: High

76+: Too Much

On my site, there are two main types of keywords that I target for SEO: high volume/high competition and medium volume, low competition. 

1. Revenue Driver: Moderate Volume, Low Competition, High CPC Keywords

The first keywords for a new blog are low-competition, medium-volume keywords. 

For example, let's take a look at my post on webinar software. I published this post and in four months became number one for this keyword. 

Target Keyword: webinar software

Monthly search volume: 4,300

Keyword Difficulty: 22

Average CPC: $25.00

4,300 isn't a lot of monthly search volume, but since position 1 receives over 33% of the traffic, I could expect this position to get 1,419 visitors/month to my blog. 

Plus, with a low keyword difficulty of 22, this position should be relatively easy to rank for (in fact, I only made it to page 1 a few days after I posted the blog post). 

Finally, with an average CPC of $25, it's a valuable, high-intent search term. 

A quick side note on keyword search volume:

While the keyword "webinar software" receives 4,300 searches per month, there are thousands of possible variations of this keyword, for example, "best webinar software, webinar tool, webinar platform, etc." This post can also rank for all of these variations, so I usually base it on the main target keyword. I double or triple my volume estimates. 

Professional advice:

By also using Ahrefs to rank for the report, you can see the keywords that rank in the top 100 search results, even the highest ranking pages for your target keywords. This allows you to find less obvious keywords that you can also include in your post copy and captions. 

The key to finding relevant keywords from this report to use on your blog is searching with more specific questions. For example, use "vegetarian recipes" instead of "cooking". Or "email marketing services" instead of "marketing". 

How to find these types of keywords for your blog:

Use a tool like Ahrefs and filter the results. Set the Monthly Search Volume filter to a minimum of 1,000 and the Keyword Difficulty filter to a maximum of 50. 

What are these keywords for:

These keywords should make up the bulk of your posts and be the main revenue driver for your blog. The key is to find a good number of long-tail keywords in your niche with moderate volume and low competition. 

If these keywords are preceded by words like "how" and "best," you're well on your way to finding a profitable niche and solving a problem. 

2. Blog Creator: High Volume / Medium-High Competition

The second type of keywords I'm targeting are high-volume words that aren't that easy to monetize, but can drive a lot of traffic. 

For example, take my post on how to make money online. 

Target Keywords: How To Make Money Online

Monthly Search Volume: 103,000

Keyword Difficulty: 55

Average CPC: $2.00

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